Blonde Perfecting Purple Shampoo

That’s right — purple shampoo isn’t solely for full-on blondes. Brassiness can rear its uninvited head on all types of hair shades. Bleach is one factor, but environmental factors can contribute as well. Even medication can turn grey hair yellow! That’s why we love that this shampoo covers the entire spectrum.

So, how does it work? Essentially, the violet pigments of this shampoo are made to counteract and neutralize any yellow or orange hues in your light or lightened hair, toning it to give you a more natural look — the way you wanted it to look in the first place, all you need to do is hop in the shower with this shampoo in hand!

This sulfate-, phosphate- and paraben-free shampoo doesn’t solely stop at toning the hair though. It’s a shampoo, after all, so we’ll be counting on it to gently cleanse and repair damaged tresses. While we expect shampoos to cleanse, the ArganID technology in this one will separate it from the rest. Basically, the idea is that positively charged micro-capsules are attracted to the negatively charged hair fiber, letting the argan oil’s antioxidants sink deep into strands in order to rejuvenate flat, dull and dry hair, sealing up cuticles along the way. The result? A gorgeous satin shine. Satin is a huge trend in fashion right now, but glossy satin hair is truly where it’s at!